Who was more controversial in the NBA: Allen Iverson, Dennis Rodman, or Latrell Sprewell?

Allen Iverson had perceptions of being a thug because of his tattoos and cornrows and the way he spoke and how his friends dressed and how he played ball, while Dennis Rodman was perceived as odd after dying his hair and going out partying despite grabbing rebounds like crazy and working so hard on defense. Seems both of these guys got the short end of the stick for their off court behavior as much as for their on court heroics. And then Latrell Sprewell never recovered his image after choking his coach despite reaching the NBA Finals with the Knicks a few seasons later he still seemed to be perceived as violent and hostile.